During the student revolution, Robe di Kappa was born in Turin, Italy in 1968.
The creator of the brand, Maurizio Vitali took unsold T-shirts from the Kappa line of his father's company (the Maglificio Calzificio Torinese) dyed them with olive green, and enriched them with military badges, inspired by the army jacket worn by John Lennon.
The brand becomes an immediate success in the world of casual wear. After few years Robe di Kappa spreads into the world of sportswear, becoming a technical sponsor of athletes and teams from different sports disciplines.
The logo is one of the most recognizable in the world of casual / sports fashion.