In 1967. "Swinging London" admirer Elio Fiorucci opened his first shop in Milan. It soon became a meeting point for all artists, an avant-garde space that upsets the world of Milanese fashion and beyond.
These days, Fiorucci is a brand like many others, but never forget, it radically changed the way of doing and living fashion.
Fiorucci's clothes and objects can now be found in contemporary art and design museums around the world.