Diadora, the popular Italian sports brand, was born in the north-east of Italy, in the province of Treviso,.
The area was at the center of the action of Italian soldiers during the First World War, the need of boots for soldiers led many artisans to become shoemakers.
After the war, some of them, such as the founder of Diadora Marcello Danieli, decided to use the know-how to create quality boots for anyone who worked or lived in the mountains.
Add smart investments, new machinery, a passion for sport, sponsorships of prominent athletes and evntually Diadora (whose logo goes to the five Olympic circles) became in the 70s one of the most famous sports brands in the world.
After a few dark period in the early 2000, lately Diadora is once again sold in any store in the world.
Where does the name come from?
It seems that a representative of the company, an exile from Zadar, now Croatia, suggested the ancient name of this city, namely Diadora, for the company.